Creative Fields:
Visual Identity
Logo Design
Art Direction
Visual identity for the world famous producer and DJ ALESSO. In order for Alesso to stand out in the world of EDM we chose to create the logotype like no other. Airy, light and legiable.

Our work included visual identity and profile art work such as logotype and symbol, single covers and creative direction regarding visuals, photo shoots, album cover and branding overall. Below we present a selection of our work.

Client: ATM Artists, Alesso, Sebastian Ingrosso
Creative Direction, Art Direction and Graphic Design: Acid and Marble
Project management: Amy Thomson/Helen Coates, ATM Artists

The philosophy behind the circle and "The World of Alesso"

Inspired by The Sacred Geometry which is used as a philosophical and spirutal term to explaing the fundamental laws of the universe covering pythagorean geometry.


In Japanese culture the numbers 4 and 2 together is associated with death. The numbers pronounced separately as "Four Two", sound like the words "Shi Ni" meaning "To Death". In other cultures death is the way to resurection. The circle is complete and on in death is reborn.