Concepts D'Odeur — Acid and Marble®

Concepts D’Odeur

Creative Fields:

Brand Identity
Logo design
Art Direction
Final art

When Odeur Studios passed ten years and twenty seasons in the market, they commissioned us to reignite the brand, including renaming, communication strategy, and art direction. In collaboration with Petter Hollström, founder and creative director at odeurstudios.com, we gave the brand a natural path to creative freedom.

With the new name "Concepts D’Odeur," the brand expands and transforms into something bigger than a fashion brand, evolving into a lifestyle brand without losing its heritage. It welcomes experimental ideas and the freedom to introduce new product segments. The name emphasizes the passion for creativity.

Based on the concepts of “contrasts” and “innovation,” the visual identity communicates through transparent textures, blind embossing, and strong typography, all in contrast to each other.