O–S–A Odeur Studios x Steve Angello


Creative Fields:

Design concept
Graphic design
Art Direction
Messaging
Print


The graphic concept is an interpretation of the track Tiger from the latest album Wild Youth by Steve Angello, in collaboration with Odeur Studios and Steve Angello. It resulted in a pattern symbolizing the impressions left on us by our past, which truly capture our journey and sometimes create wounds that feel as painful as scratches from a tiger. This pulse of time is visualized through an intricate print of the bass rhythm from Tiger, framed here in typography alterations – bass drum, snare, cowbell, and Cls'dHat.

This is what paved the way for O–S–A (Odeur–Steve–Angello), a unique capsule collection consisting of twelve signature garments. All styles are unisex and suitable for both adults and children. The adult collection resembles the past, while the younger collection represents the future. O-S-A was released during New York Fashion Week at the ADC Gallery in Manhattan on Thursday, February 18th. The launch of the collection was paired with the worldwide music video premiere of Tiger.

See complete Look Book at odeurstudios.com
Listen to the track Tiger

Client: Odeur Studios for Steve Angello
Creative Direction: Acid and Marble, Odeur Studios
Graphic & Print Design: Acid and Marble
Fashion Design: Odeur Studios

Press International:
mixamag, Earmilk, Music Times, YourEDM, Radio Saturn, 360 Magazine, PLUR Tokyo

Press Swedish:
Cap & Design, Dagens Media, Café, Popmani, stureplan.se, Allt om Stockholm












“Resan blir lättare utan vikten av det förflutna” / The journey becomes easier without the weight of the past“


Text line from the official music video for "Tiger" by Steve Angello printed on childrens t-shirt.



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