OXID Bar x Mat — Acid and Marble®

OXID Bar x Mat

Creative Fields:

Brand Identity
Logo design
Art Direction
Final art

We proudly present our work for the infamous Bash Bar in the heart of Stockholm, a vibrant hotspot where joyful merrymakers have enjoyed drinks and good times since the '90s.

Our task was to create a new visual identity and logotype that modernizes the brand while honoring its legacy. The challenge: attracting a new crowd without alienating loyal regulars.

The logo functions both as a wordmark and a symbol. The letters "ID" in "OXID" are rotated 90 degrees to form a playful, standalone icon – a subtle nod to the bar’s famously flirtatious atmosphere. The supporting typography, Pitch Sans, is a light and clean monospace font that contrasts sharply with the boldness of the logo.

The color palette is energetic and unapologetically loud, featuring vibrant neon green, yellow, and luminous red, perfect for an atmosphere built on celebration and spontaneity.

OXID isn’t a noble establishment. It’s a place to let go, have fun, and bash.

GOLD winner in the Swedish Design Awards 2020.
The Jury's Justification (swe):
“För ett perfekt balanserat kaos av intryck och uttryck, där kärleken kalasar till sena timmen i varenda detalj."

The Jury's Justification (eng):
“For a perfectly balanced chaos of impressions and expressions, where love feasts until the late hour in every detail.”