OXID Bar x Mat — Acid and Marble®

OXID Bar x Mat

Creative Fields:

Brand Identity
Logo design
Art Direction
Final art

We proudly present our work for the infamous Bash Bar in the heart of Stockholm — a vibrant hotspot where joyful merrymakers have enjoyed drinks and good times since the '90s.

Our task was to create a new visual identity and logotype that modernizes the brand while honoring its legacy. The challenge: attracting a new crowd without alienating loyal regulars.

The logo functions both as a wordmark and a symbol. The letters "ID" in "OXID" are rotated 90 degrees to form a playful, standalone icon — a subtle nod to the bar’s famously flirtatious atmosphere. The supporting typography, Pitch Sans, is a light and clean monospace font that contrasts sharply with the boldness of the logo.

The color palette is energetic and unapologetically loud, featuring vibrant neon green, yellow, and luminous red — perfect for an atmosphere built on celebration and spontaneity.

OXID isn’t a noble establishment. It’s a place to let go, have fun, and bash.

GOLD winner in the Swedish Design Awards 2020.
The Jury's Justification (swe):
För ett perfekt balanserat kaos av intryck och uttryck, där kärleken kalasar till sena timmen i varenda detalj."

The Jury's Justification (eng):
For a perfectly balanced chaos of impressions and expressions, where love feasts until the late hour in every detail.”