S–ZE Records — Acid and Marble®

ACID AND MARBLE®

Size Records®

Creative Fields:

Brand identity
Logo design
Design concept
Art Direction
Webdesign
Communication strategy
Final art

Trying out a new S–ZE.

We visualized the growth of Size and the growth of the individuals who contribute to S–ZE. After considering it from the perspective of an interactive community, a flexible identity began to take shape. The new logotype then became an animation that comes to life by expanding to the maximum size of its format. It strives towards its limits, representing drive, ambition, and a constant aim to move towards the future.

The S–ZE identity is designed and prepared for new frontiers and is only at the beginning of its journey. S–ZE rises from the underground scene into the light, with a solid foundation upon which to evolve.

We focused on the size of things.

How much does size matter? The record label Size was founded two decades ago by Steve Angello solely to enable him to release his own tracks. Today it is a full-blown label with offices in the UK, Sweden and the US. With new plans in sight 2017, we were asked to re-create their identity.

Motion blur is a key element in brand images.

s-ze.com