Cretive Fields:
Brand Strategy
Brand Design
Creative Direction
Art Direction
Communication Design
UX/UI Design
Motion Design
NFT Design
The logotype symbolizes the expansion of blockchain in its most minimalistic form.
Our inspiration came from the world of data technology. Cellular automata exhibit biological properties where complex patterns emerge from the interaction of simple structures or behaviors. These share some common traits with blockchain technology. Both cellular automata and blockchain are decentralized systems, and both rely on rule-based processing. We also saw a connection to cryptography: blockchain uses it to secure data and transactions, while cellular automata can be applied in cryptographic applications to create secure patterns and structures.
A pattern began to emerge. A cellular automaton is a discrete computational model used in automata theory. It consists of a grid of cells, each in a finite number of states. These automata are used in fields like physics, theoretical biology, and microstructure modeling. We recognized the similarity to a 'block' neighborhood. This helped establish the link between data and humans.
From this idea, we explored our own cell groups and their growth potential. Our squares multiply infinitely, growing like a neighborhood. The population of shared contracts will continue to grow, creating more neighborhoods and social interactions, both in digital and physical environments. This process continuously generates 'anotherblock.'