SYSTER P — Acid and Marble®

Syster P

Cretive Fields:

Brand Identity
Brand Strategy
Logo Refinement
Art Direction
Webshop

In 2022, we collaborated with brand strategist Hedvig Zubor to execute a comprehensive brand upgrade for the sustainable jewelry brand Syster P. This project refined their communication strategy, art direction, campaign and product photography, typography, logo, social media strategy, and the redesign of their webshop. We elevated the brand to compete with established high-end labels, streamlined the photography style and quality, and crafted a cohesive storytelling approach that seamlessly ties everything together.

The result is a more modern, sophisticated, and bold brand identity grounded in sisterhood and empowerment.

Collaborator:
Brand strategist Hedvig Zubor

Logo refinement

Our main challenge was to modernize the logo while preserving its core identity. The goal was to enhance its aesthetic appeal and visual impact without compromising the brand’s essence. We refined the letter spacing for improved legibility, adjusted the font weight to create a bolder presence, and optimized the number of dots in the signature chain to achieve a more harmonious balance.