Wayout — Acid and Marble®

ACID AND MARBLE®

Wayout®

Creative Fields:

Head of Brand Design
Creative Direction
Brand strategy
Art Direction
Design
Product Owner of Dashboard
UX/UI Design Lead

As Head of Brand and Design Director at Wayout, we were responsible for developing and executing the brand identity, ensuring consistency across all touchpoints. We led the communication strategy and managed the creation of print and digital materials, campaigns, the website, and the showroom interior concept, overseeing the entire process from concept to delivery.

We played a pivotal role in designing the digital product, ensuring the seamless integration of the brand’s visual identity across physical and digital platforms to create a cohesive brand experience.

Screen Visualizations

Creative direction, concept development, storyboard, script, and design for 2D and 3D.
Animation partner: Brikk Studios.

Screen visualization of the Wayout Dashboard for the COP28 Siemens booth, 2023, Expo City, Dubai.

Wayout Water System Visualization

Selected Highlights

Wayout Water Mineralisation Visualization

Wayout® Dashboard

As Product Owners of the Wayout® Dashboard, we were responsible for leading the entire project, from strategic planning and technical execution to budget management. We coordinated cross-functional teams, including developers and product owners from various Wayout products, ensuring the smooth integration of all elements. In addition to managing the project, we played a hands-on role in co-leading the UX/UI development, directly contributing to the design and implementation of an intuitive and engaging user experience.

Development by Digitalist Finland.